How to “Amplify the Pain” in Your Brand Story

How to “Amplify the Pain” in Your Brand Story

How to Amplify the Pain in Your Brand Story 1 SEPTEMBER, 2017 Branding Brand Story Strategy I took a deep breath before swiping my credit card at Neiman’s for a $200 jar of Créme De La Mer. I was 20 years old with splurges such as this funded solely by AMEX, and not...