How to Succeed in Business & Branding With Storytelling
Have you ever struggled with setting yourself apart from the rest in your industry? Maybe you know what makes you different, but the customers you want to reach just don’t get it. Despite your best marketing efforts, your message just isn’t connecting, which is negatively impacting your bottom line and completely blowing your budget. Sound familiar? This blog post will help you understand why what you’re currently doing is a recipe for failure and what you need to do to truly succeed in business and in branding by using one simple, yet highly effective method: storytelling.
WE ALL LOVE TO TALK ABOUT STRATEGY …
How to find the right customers …
How to craft the right message to grab their attention …
How we wish we could find the right “way” to express what truly makes our brands special so our businesses can grow …
How we’ve seen firsthand how an amazing story can make anyone (including us!) buy into it – even when the product isn’t all that life-changing.
So if story is the answer to success, why aren’t you telling yours?
“Your ability to tell your story as a founder is right next in line to having a product or service even worth selling in today’s market.”
SUCCEEDING IN BUSINESS MEANS TELLING YOUR STORY, THE RIGHT WAY.
In fact, storytelling is no longer a “nice to do” branding thing; it’s an absolute MUST HAVE asset for business success.
Do you ever sit back and wonder why some brands seem to skyrocket to the top of their industries and why others with equally great products don’t …
… Why some startups secure investors so quickly and some can barely get through the door to pitch …
Why some brand videos go viral and develop cult-like followings in less than a year of launching – all without selling anything particularly earth-shattering or “new”?
It can be frustrating to watch, especially when you know that what you have to offer is actually earth-shattering and quite inventive.
After researching and implementing brand strategies for some of the largest companies in the world and advising over 100 startups in the past 5 years, I get why story works. Here are the facts:
🔸THE MOST SUCCESSFUL STARTUPS I KNOW SPEND THE MOST TIME SHARING “WHY” THEY’RE SELLING THEIR PRODUCTS OR SERVICES. THIS IS WHERE THEIR STORIES AND THEIR MARKETING STRATEGIES ALWAYS START.
🔸UNSUCCESSFUL STARTUPS DO THE OPPOSITE, MARKETING “WHAT” THEY’RE SELLING AND OBSESSIVELY TOUTING THE FEATURES AND BENEFITS OF THEIR PRODUCTS OR SERVICES (You know, all the things that can be duplicated by anyone?)
🔸IN OTHER WORDS, YOU CAN HAVE AN AMAZING PRODUCT OR SERVICE, BUT IF YOU LEAD WITH “WHAT” INSTEAD OF “WHY”, YOU’LL NEVER CUT THROUGH THE CLUTTER TO GRAB ANYONE’S ATTENTION. THINK ABOUT THAT FOR A MINUTE –
WHAT PATH ARE YOU ON?
“The only way to get people to come to your website, stay there and shop around is to captivate them with a story.”
So … how do you turn these facts into a brand story strategy that will sell (and not just sound nice)?
I recently released my new e-book, “Storytelling Success Secrets: The 4 Questions Every Brand Story Must Answer to Sell Like Crazy and Stand Out From the Crowd”.
If you’ve been struggling with how to communicate to your target audience what makes you different from the rest, click here to download your FREE copy.
Learn how to succeed in business and in branding with my new free e-book: Storytelling Success Secrets. Get the 4 questions every brand story must answer to sell like crazy and stand out from the crowd –> bit.ly/secretsofstory