INTRODUCING Brand Story Mentorship!

The most comprehensive program for building an authentic brand story THAT SELLS.
ENROLL NOW–>
YOU’LL LEAVE BSM™ WITH
YOUR HEAD HELD HIGHer,
YOUR BOLDEST RED LIP, AND THIS…

A clear understanding of your ideal customerS.

A solid positioning strategy that sets your brand apart from the rest.

Personalized brand messaging that connects and converts.
BOTTOM LINE, BRAND STORY MENTORSHIP™
WILL GIVE YOU THE CONFIDENCE TO TELL
THE STORY ONLY YOU CAN SELL!
WHY STORY IS SO SO NECESSARY FOR YOUR SUCCESS

HEY, I’M AMBER!
I’ve been molding authentic brand stories for big box brands, startups, and entrepreneurs for over 10 years. I’ve worked with some of the biggest companies in the world, including Volkswagen, CVS, and The United States Olympic Committee. At Punkyflair, I’ve had the great fortune of helping early stage ventures and startups like Heat Free Hair, BLK+GRN, Camille Rose, and Shea Radiance understand their audience, communicate their vision, and sell with story.
My Storycraft™ framework has helped my clients win valuable wholesale contracts with retailers like Target, Whole Foods and Sally’s Beauty, gain media coverage in publications like Essence, Inc., Elle, and Vogue, and most importantly, connect with the customers they’ve always wanted to reach.
I want to help you, too! Let’s build the most authentic and profitable brand story EVER! You ready?
SOME OF MY SUPER SAVVY ALUMNI
+ SNIPPETS OF THEIR UNIQUE BRAND STORIES.

Kitiya King: Mischo Beauty
“Clean cosmetics and skincare for women who want it all.”

Anika Hobbs: Nubian Hueman
“A curated collection of fashion, beauty, and lifestyle artistry for the aware.”

KéNisha Ruff: Marie Hunter BEAUTY
“Cosmetics and fragrances for the modern muse.”

Carina Sohl: CarinaSohl.COM
“Capturing a piece of nature and preserving its beauty forever.”

Jania Otey: Kids & Culture
“Diverse educational experiences for children and parents.”

Leslie Green: Golden Life Ventures
“Elevated lifestyle & travel services for the experience seeker.”
WHAT’S INSIDE
GET THE TOOLS YOU NEED TO DISCOVER, CRAFT AND COMMUNICATE YOUR UNIQUE BRAND STORY IN JUST 6 WEEKS.

25+ VIDEO TRAININGS, TEMPLATES +
IMPLEMENTATION WORKSHEETS

PRIVATE FACEBOOK GROUP + MONTHLY “ASK ME ANYTHING” Q&A SESSIONS

GUEST EXPERT TRAININGS ON BRAND IDENTITY, SOCIAL MEDIA, + EMAIL SALES STRATEGIES.
FRAMEWORK
MODULE 1:
HOW STORY WORKS IN BUSINESS
Understand the fundamental principles of business storytelling and discover how and why mega brands like Nike, Starbucks and Amazon are using it to connect with their customers and build meaningful, profitable empires.
MODULE 2:
Identifying Your Brand Role in Your Customer’s Life Story
Identify your target customers and understand their perspectives, preferences, and personalities. Build on your new knowledge to develop a solid brand positioning strategy that meets your ideal people exactly where they (already) are.
MODULE 3:
Brand Tone of Voice & Your Color Story {Guest Expert Interview}
Determine what tone of voice your story should be expressed through to attract your target customers and the right colors to use in your branding to bring it all to life. meaningful, profitable empires.
MODULE 4:
Defining Your Brand Promise & The Moral of Your Story
Learn how to express your overall brand mission in a way that lets your target customers know that there’s more to your brand than just products and services.
MODULE 5:
Learning What to Say to Your Customers to Get Them to Buy From You {Guest Expert Interview}
Create a tailored brand messaging platform that attracts the right people to your business and earns the trust necessary to get them to buy from you.
MODULE 6:
Putting it All Together: Communicating The “Why?” of Your Brand Story
Define the intangible assets of your brand story and get a playbook on how to publicize what really makes you different to gain media and press exposure.
MEET YOUR MENTORS
I’m bringing in my business besties – some of the most talented and forward-thinking brand builders in the startup world – to help you hit the ground running with your newly-crafted story. Check them out below and the awesome training sessions you’ll have access to when you enroll in Brand Story Mentorship!

Donette Lowe
Brand aesthetics Expert
CREATOR AT donettelowe.com
“Identifying Brand Tone & Telling Your Unique Color Story”.

KIA YOUNG
Social media specialist
founder OF the social crown
“Activating Your Brand Story Online: How to Connect & Convert on Social Media”.

Amanda Boleyn
Master action-taker
ceo of she did it her way
“Making It Happen: Your 90-Day Brand Building Action Plan.”
WANT TO CHAT ABOUT HOW BRAND STORY MENTORSHIP CAN HELP
YOU GROW YOUR BUSINESS? CLICK THE BUTTON BELOW TO BOOK A
CALL WITH ME AND GET A SNEAK PEAK INSIDE THE PROGRAM!
BRAND STORY MENTORSHIP™ IS FOR YOU IF THIS MILLION DOLLAR QUESTION COMES UP MORE TIMES IN A DAY THAN YOUR LIPSTICK NEEDS REPLENISHING:
WHAT MAKES YOU SOOOO DIFFERENT?
It’s asked in the worst of times when you’re short on time. Bottom line, you thought you were answering it all along – on your website, in your social media posts, and with your products and services themselves!
It’s a question that makes you question your own specialness …
… and whether or not the brand that you’re trying to build has the potential to stand out, remain relevant, and succeed in today’s competitive marketplace. It can be frustrating, I know.
But it’s a good thing it’s being asked. So be GRATEFUL, because even being asked this question means … Your potential customers, partners and clients are interested enough to WANT TO KNOW THE ANSWER.
Your answer can mean the difference between your ideal customers shopping around and them BUYING FROM YOU.
THE ONLY WAY TO ANSWER THIS QUESTION IS WITH A STORY.
IF YOU:
- DON’T KNOW YOUR CUSTOMERS AT ALL OR WELL ENOUGH TO MAKE A REAL CONNECTION
- CAN’T GET YOUR WORDS OR YOUR MESSAGE STRAIGHT ENOUGH TO EVEN BEGIN ARTICULATING WHAT MAKES YOU DIFFERENT FROM THE REST
- ARE STRUGGLING TO MAKE YOUR BRAND ACTUALLY MEAN SOMETHING WITHOUT SOUNDING LIKE EVERYONE ELSE …
THEN GET READY FOR A REAL TRANSFORMATION, BECAUSE INSIDE BRAND STORY MENTORSHIP™, WE’LL TACKLE ALL OF THE THINGS SO YOU CAN COME OUT ON THE OTHER SIDE WITH CLARITY, CONFIDENCE AND A MILLION DOLLAR ANSWER TO THE MILLION DOLLAR QUESTION.
NOW ENROLLING
SELF-PACED ONLINE COURSE