INTRODUCING Brand Story Mentorship!

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The most comprehensive program for building an authentic brand story THAT SELLS.

COHORT 3 ENROLLMENT NOW OPEN!
OCT. 7 – NOV. 15, 2019

Brand Story Mentorship™ is a 6-week live group coaching program led by Forbes-featured Master Brand Storyteller, Amber Williams. It is the only program of its kind designed to help you understand your audience, clarify your message, and tap into the power of story to sell more effectively (without sounding like everyone else in your industry!).

YOU’LL LEAVE BSM™ WITH
YOUR HEAD HELD HIGHer,
YOUR BOLDEST RED LIP, AND THIS…

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A clear understanding of your ideal customerS.

You’ll know exactly who your customers are, what they want from you, and exactly how to meet them where they are today and tomorrow. The Storycraft™ framework gets your brand story and your future marketing on the right track by honing in on the perspectives, preferences and personalities of the very people you’ll ultimately persuade to buy from you.
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A solid positioning strategy that sets your brand apart from the rest.

Have confidence in the fact that your new unique selling proposition is something that can’t be duplicated. Communicating “why you should buy” to your customers will now be rooted in something intangible that no one on the planet can mimic. Finally position your brand to attract your target customers before and better than your competitors.
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Personalized brand messaging that connects and converts.

It’s no secret that customers like to be talked to in a certain way – from their friends, from their family members, and especially from the brands vying for their attention and their wallets. Your newly-tailored brand messaging will speak a language that resonates with your target customers, getting them to immediately buy into your brand and your products. Your website’s About page, your brand’s social media strategy, and your email newsletters will never be the same.

BOTTOM LINE, BRAND STORY MENTORSHIP™
WILL GIVE YOU THE CONFIDENCE TO TELL
THE STORY ONLY YOU CAN SELL!

“Before Brand Story Mentorship, I was essentially trying to target ‘everyone’ to grow my brand. BSM helped me to really hone in on who my ideal customer was, how to talk to them, and how to develop content to keep them interested. After sharing my new brand story I even gained new customers! Amber is a true genius when it comes to storytelling!”

KENISHA RUFF, Founder, MARIE HUNTER BEAUTY
“Before the Brand Story Mentorship Program, my brand was literally all over the place. This course offered a comprehensive dive into how to create an entire story for your brand that helps attract more customers and more importantly, give them a desire to continue to invest in your business over and over again. Now I have so much more clarity around how to speak to and engage my customers. I’m looking forward to sharing my new story and seeing the results that come from it!”

LESLIE GREEN, CEO, GOLDEN LIFE VENTURES
“I chose Brand Story Mentorship because it was everything that all the other “gurus”, “boss babes”, and instafamous seminars didn’t offer. Amber has tangible proof of experience and comes HIGHLY recommended by those that know her personally and professionally. She easily transfers her confidence in her skills to you by allowing you to work through and work in the process yourself. I spent over a year overthinking my brand story and in less than 2 months I walked away with a clarity + direction I didn’t even think was possible before I started! I’m excited to introduce myself now! I get to be succinct + engaging … in person, print, and on digital forums without worrying that my audience will miss the point.”

ANTOINETTE STEELE-DAVIS, FOUNDER & INTERIOR DESIGNER, SUP & DINE

WHY STORY IS SO SO NECESSARY FOR YOUR SUCCESS

Today, customers buy into brands that communicate their mission, what they have to offer, and why they’re unique through a story. The best brands know that what makes them different is actually something intangible. They know that in order to grab the attention of their target customers, remain relevant, and grow their businesses, they have to do something unexpected: they have to stop marketing and start storytelling. Because the reality is that PEOPLE DON’T BUY PRODUCTS; THEY BUY STORIES. Isn’t it time you told yours?
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HEY, I’M AMBER!

I’m a brand storyteller who helps businesses like yours tap into the power of story to set themselves apart from the rest.

I’ve been molding authentic brand stories for big box brands, startups, and entrepreneurs for over 10 years. I’ve worked with some of the biggest companies in the world, including Volkswagen, CVS, and The United States Olympic Committee. At Punkyflair, I’ve had the great fortune of helping early stage ventures and startups like Heat Free Hair, BLK+GRN, Camille Rose, and Shea Radiance understand their audience, communicate their vision, and sell with story.

My Storycraft™ framework has helped my clients win valuable wholesale contracts with retailers like Target, Whole Foods and Sally’s Beauty, gain media coverage in publications like Essence, Inc., Elle, and Vogue, and most importantly, connect with the customers they’ve always wanted to reach.

I want to help you, too! Let’s build the most authentic and profitable brand story EVER! You ready?

SOME OF MY SUPER SAVVY ALUMNI

+ SNIPPETS OF THEIR UNIQUE BRAND STORIES.

Kitiya King: Mischo Beauty

“Clean cosmetics and skincare for women who want it all.”

Anika Hobbs: Nubian Hueman

“A curated collection of fashion, beauty, and lifestyle artistry for the aware.”

KéNisha Ruff: Marie Hunter BEAUTY

“Cosmetics and fragrances for the modern muse.”

Carina Sohl: CarinaSohl.COM

“Capturing a piece of nature and preserving its beauty forever.”

Jania Otey: Kids & Culture

“Diverse educational experiences for children and parents.”

Leslie Green: Golden Life Ventures

“Elevated lifestyle & travel services for the experience seeker.”

WHAT’S INSIDE

GET THE TOOLS YOU NEED TO DISCOVER, CRAFT AND COMMUNICATE YOUR UNIQUE BRAND STORY IN JUST 6 WEEKS.

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WEEKLY TRAININGS, TEMPLATES +
IMPLEMENTATION WORKSHEETS

Each week, unlock access to new Brand Story video trainings designed to help you discover, craft and express your unique brand story. Download best practice brand examples and implementation worksheets to put the week’s training into IMMEDIATE ACTION.
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PRIVATE FACEBOOK GROUP + BI-WEEKLY “ASK ME ANYTHING” Q&A SESSIONS

Get access to the Brand Story Mentorship™ private Facebook group and join me every Thursday for “Ask Me Anything” Q&A sessions. Get feedback on your brand story implementation work from the week and build connections with other successful entrepreneurs implementing the Storycraft™ framework to grow their businesses.
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GUEST EXPERT TRAININGS ON BRAND IDENTITY, SOCIAL MEDIA, + GOAL-SETTING.

Tune into Guest Expert Interviews designed to help you further express and activate your brand story to grow your business. Topics include “Expressing Your Unique Brand Story Through Color,” and “Connecting & Converting: How To Effectively Share Your Story on Social.”
DISCOVER & APPLY THE 6-STEP

FRAMEWORK

This step-by-step brand storytelling program grants you exclusive access to the proven Storycraft™ framework that’s been featured in Forbes, Black Enterprise, and Blavity, and also used to create, launch, and mold some of today’s leading beauty, fashion, and lifestyle startups, including Heat Free Hair, Camille Rose, BLK+GRN, and SHIFT Stylehouse.

MODULE 1:

HOW STORY WORKS IN BUSINESS

Understand the fundamental principles of business storytelling and discover how and why mega brands like Nike, Starbucks and Amazon are using it to connect with their customers and build meaningful, profitable empires.

MODULE 2:

Identifying Your Brand Role in Your Customer’s Life Story

Identify your target customers and understand their perspectives, preferences, and personalities. Build on your new knowledge to develop a solid brand positioning strategy that meets your ideal people exactly where they (already) are.

MODULE 3:

Brand Tone of Voice & Your Color Story {Guest Expert Interview}

Determine what tone of voice your story should be expressed through to attract your target customers and the right colors to use in your branding to bring it all to life. meaningful, profitable empires.

MODULE 4:

Defining Your Brand Promise & The Moral of Your Story

Learn how to express your overall brand mission in a way that lets your target customers know that there’s more to your brand than just products and services.

MODULE 5:

Learning What to Say to Your Customers to Get Them to Buy From You {Guest Expert Interview}

Create a tailored brand messaging platform that attracts the right people to your business and earns the trust necessary to get them to buy from you.

MODULE 6:

Putting it All Together: Communicating The “Why?” of Your Brand Story

Define the intangible assets of your brand story and get a playbook on how to publicize what really makes you different to gain media and press exposure.

MEET YOUR MENTORS

I’m bringing in my business besties – some of the most talented and forward-thinking brand builders in the startup world – to help you hit the ground running with your newly-crafted story. Check them out below and the awesome training sessions you’ll have access to when you join Brand Story Mentorship™ Cohort 3!

Donette Lowe

Brand aesthetics Expert
CREATOR AT donettelowe.com

“Identifying Brand Tone & Telling Your Unique Color Story”.

KIA YOUNG

Social media specialist
founder OF the social crown

“Activating Your Brand Story Online: How to Connect & Convert on Social Media”.

Amanda Boleyn

Master action-taker
ceo of she did it her way

“Making It Happen: Your 90-Day Brand Building Action Plan.”

WANT TO CHAT ABOUT HOW BRAND STORY MENTORSHIP CAN HELP

YOU GROW YOUR BUSINESS? CLICK THE BUTTON BELOW TO BOOK A

CALL WITH ME AND GET A SNEAK PEAK INSIDE THE PROGRAM!

BRAND STORY MENTORSHIP™ IS FOR YOU IF THIS MILLION DOLLAR QUESTION COMES UP MORE TIMES IN A DAY THAN YOUR LIPSTICK NEEDS REPLENISHING:

(TRY NOT TO CRINGE, PLEASE)

 

WHAT MAKES YOU SOOOO DIFFERENT?

You’ve probably been asked this dozens of times. Maybe even HUNDREDS. By customers, investors, potential business partners, and maybe even that nay-sayer in the super chic oce down the hall.

It’s asked in the worst of times when you’re short on time. Bottom line, you thought you were answering it all along – on your website, in your social media posts, and with your products and services themselves!

It’s a question that makes you question your own specialness

… and whether or not the brand that you’re trying to build has the potential to stand out, remain relevant, and succeed in today’s competitive marketplace. It can be frustrating, I know.

But it’s a good thing it’s being asked. So be GRATEFUL, because even being asked this question means … Your potential customers, partners and clients are interested enough to WANT TO KNOW THE ANSWER.

Your answer can mean the difference between your ideal customers shopping around and them BUYING FROM YOU.

THE ONLY WAY TO ANSWER THIS QUESTION IS WITH A STORY.

IF YOU:

  1. DON’T KNOW YOUR CUSTOMERS AT ALL OR WELL ENOUGH TO MAKE A REAL CONNECTION
  2. CAN’T GET YOUR WORDS OR YOUR MESSAGE STRAIGHT ENOUGH TO EVEN BEGIN ARTICULATING WHAT MAKES YOU DIFFERENT FROM THE REST
  3. ARE STRUGGLING TO MAKE YOUR BRAND ACTUALLY MEAN SOMETHING WITHOUT SOUNDING LIKE EVERYONE ELSE …

THEN GET READY FOR A REAL TRANSFORMATION, BECAUSE INSIDE BRAND STORY MENTORSHIP™, WE’LL TACKLE ALL OF THE THINGS SO YOU CAN COME OUT ON THE OTHER SIDE WITH CLARITY, CONFIDENCE AND A MILLION DOLLAR ANSWER TO THE MILLION DOLLAR QUESTION.

ENROLLMENT OPTION 1

“ALL ACCESS PASS”

Become a student of Storycraft™ and enjoy lifetime access to 20+ expert video trainings and implementation materials, membership in the private Brand Story Mentorship™ Facebook group, weekly *LIVE* Q&A sessions with me, and guest expert interviews on brand identity, social media marketing, copywriting, and goal-setting.  Whether you’re just starting out or have been in business for a few years, the challenges of customer discovery, positioning, identity and storytelling remain universal. ALL ACCESS enrollment works for any and every entrepreneur looking to finally stand out with something more significant than a scent or set of services.

NOW ENROLLING ALL ACCESS

COHORT 3: OCT. 7 – NOV. 15, 2019

*EARLY ACTION PRICING THROUGH 9/29*

ENROLLMENT OPTION 2

“VIP PRIVATE TUTOR”

Get access to all of the above in my signature Brand Story Mentorship™ group program PLUS a private 90-minute one-on-one SOLO STRATEGY SESSION with me! I’ll analyze your business, the brand story work you’ve done so far, and help you perfect your brand positioning and your messaging to accurately reflect your vision and what your customers need to hear to buy from you. We’ll also work together in a final 60-minute content planning session to create a 90-day content framework that you can use to infuse your new brand messaging into your email and social media marketing.  If you’ve been in business for a few years and face the challenge of rebranding or repositioning your business in the marketplace, this enrollment option is for you! 

NOW ENROLLING V.I.P. PRIVATE TUTOR

COHORT 3: OCT. 7 – NOV. 15, 2019

ONE LAST THING

IF YOU’VE EVER DREAMED OF FINALLY TAKING YOUR BUSINESS AND YOUR BRAND TO THE NEXT LEVEL, LET ME ASSURE YOU OF SOMETHING …

listen up, this is real …

PEOPLE DON’T BUY PRODUCTS; THEY BUY STORIES.

Don’t waste any more of your time tweaking your products or your services or investing in that overly expensive designer to make your [insert whatever piece of collateral you’re obsessing over now] prettier. It won’t matter much. It won’t 10x your sales. It won’t make you stand out.
The only way to get your ideal customers to buy more of your products is to first get them to buy into your story.

IT’S WHAT REALLY MAKES YOU SOOOOO DIFFERENT!

Take the first step to craft yours by enrolling in Brand Story Mentorship TODAY! In the words of my 4-year-old who channels SpiderMan when he’s on the verge of overcoming something major, …

LET’S DO THIS!

COHORT 3 KICKS OFF OCTOBER 7, 2019!

BRAND STORY MENTORSHIP REGISTRATION ENDS IN -44 Days 11 Hours 43 Minutes 58 Seconds
SIGN UP NOW