IMPORTANT QUESTION FOR ENTREPRENEURS WHO HAVEN’T GROWN THEIR BUSINESSES TO THEIR
MAXIMUM POTENTIAL … YET:
DO YOU KNOW WHAT SETS YOUR BRAND APART FROM THE REST?
If there was a step-by-step formula for discovering that super special thing and harnessing it to sell like crazy, would you follow it?
Here’s Why Anything Short of a “Yes Ma’am!” Is Costing You Big Time.
Every day, the customers that YOU want to reach purchase the solutions to their most pressing and recurring problems from your COMPETITORS, never even realizing that what YOU have to offer was 100% designed and created to serve people JUST LIKE THEM.
SO, TELL ME:
Why aren’t they buying from you?
Whether you’ve been in business for one year or for 10, have sold $100 worth of product or $100,000, the success (and longevity!) of your product or service-based business rests heavily upon the answer to this question.
If you know WITHOUT A DOUBT that your brand isn’t ATTRACTING THE PEOPLE that you created it to serve …
or
Your current customers don’t quite understand what really makes you special and worth those extra pennies, so they’re fickle with their loyalty and have no problem shopping around …
then keep reading.
What I’m about to share could just be the most transformational move you make in your startup business to scale and stand out in the marketplace. Seriously, imagine looking up with an influx of new customers who finally get “it.”
But First …
*THE MILLION DOLLAR* QUESTION:
(Try Not to Cringe, Please)
You’ve probably been asked this dozens of times.
Maybe even HUNDREDS.
By customers, investors, potential business partners, and maybe even that nay-sayer in the immaculate office down the hall.
It’s asked in the worst of times when you’re short on time .
Bottom line, you thought you were answering it all along on your website, in your social media posts, and with your products and services themselves.
Here’s the question:
WHAT MAKES YOU SOOOO DIFFERENT?
Here we go.
You gather up the last bit of mental fortitude and patience that you have in you to retell the story that you THOUGHT you were telling all along well enough for potential customers and everyone else under the sun to know why your brand is, in fact, different from the rest.
It’s a question that makes you question your own specialness …
… and whether or not the brand that you’re trying to build has the potential to stand out, remain relevant, and succeed in today’s competitive marketplace.
The audacity of the question is frustrating, I know.
But it’s a good thing it’s being asked.
So be GRATEFUL, because even being asked this question means …
Your potential customers, partners and clients are interested enough to WANT TO KNOW THE ANSWER.
Now that’s money waiting on the table for ‘ya.
The way you respond can mean the difference between your ideal customers shopping around and them BUYING FROM YOU.
Soooo, how do you answer the *MILLION DOLLAR* question the right way?
With a story, of course.
INTRODUCING
Brand Story Mentorship
cohort 2: jan. 7 – feb. 15, 2019
An intensive 6-week group coaching program led by Master Brand Storyteller & Marketing Strategist, Amber Williams. If you’re a tenacious entrepreneur who wants to set yourself apart from your competitors, connect with the customers you’ve always wanted to reach, and FINALLY have a clear answer to the *MILLION DOLLAR* question (What makes you sooooo different?), then Brand Story Mentorship™ is for you!
This hands on brand storytelling program grants you exclusive access to the proven Storycraft™ framework used to create, launch, and mold some of today’s most buzzed-about and leading beauty, fashion, tech and lifestyle startups. Implementing the 6-step framework will help you overcome the obstacles of customer discovery, brand identity & positioning, messaging and more … all through story!
WANT TO CHAT ABOUT HOW BRAND STORY MENTORSHIP CAN HELP YOU GROW YOUR BUSINESS? CLICK THE BUTTON BELOW TO CHAT WITH ME AND GET A SNEAK PEAK INSIDE THE PROGRAM!
How it all breaks down:
GET THE TOOLS YOU NEED TO DISCOVER, CRAFT AND COMMUNICATE YOUR UNIQUE BRAND STORY IN JUST 6 WEEKS.
1.
WEEKLY RECORDED LIVE TRAININGS + TEMPLATES AND IMPLEMENTATION WORKSHEETS
Join me *LIVE* every Monday at 12pm EST for a Brand Story Masterclass designed to help you discover, craft and express your unique brand story. Each week, you’ll get implementation worksheets, swipe files, and templates designed to help you put the week’s training into IMMEDIATE ACTION.
2.
PRIVATE FACEBOOK GROUP + WEEKLY “ASK ME ANYTHING” BRAND REVIEW SESSIONS
Get access to the Storycraft™ Inner Circle private Facebook group and join me every Thursday for “Ask Me Anything” Q&A sessions. I’ll be giving feedback on your brand story implementation work from the week and advising you on the exact words to use in your marketing that work for your business.
3.
GUEST EXPERT TRAININGS ON COLOR EXPRESSION, PR, + DIGITAL MARKETING
Tune into guest expert interviews designed to help you further express and harness your brand story to grow your business. Topics include “Expressing Your Story Through Color,” “Getting Your Brand Message Out Into the Media” and a *BONUS* on “Activating Your Brand Story in the Digital World.”
DISCOVER & APPLY THE 6-STEP STORYCRAFT™ FRAMEWORK
cohort 2: jan. 7 – feb. 15, 2019
Week 1: How Story Works in Business
Understand the fundamental principles of business storytelling and discover how and why mega brands like Nike, Starbucks and Amazon are using it to connect with their customers and build meaningful, profitable empires.
Week 2: Identifying Your Brand Role in Your Customer's Life Story
Identify your target customers and understand their perspectives, preferences and personalities. Build on your new knowledge to develop a solid brand positioning strategy that meets your ideal people exactly where they (already) are.
Week 3: Brand Tone of Voice & Your Color Story {Guest Expert Interview}
Determine what tone of voice your story should be expressed through to attract your target customers and the right colors to use in your branding to bring it all to life.
Week 4: Defining Your Brand Promise & The Moral of Your Story
Learn how to express your overall brand mission in a way that lets your target customers know that there’s more to your brand than just products and services.
Week 5: Learning What to Say to Your Customers to Get Them to Buy From You {Guest Expert Interview}
Create a tailored brand messaging platform that attracts the right people to your business and earns the trust necessary to get them to buy from you.
Week 6: Putting it All Together: Communicating The "Why?" of Your Brand Story
Define the intangible assets of your brand story and get a PR playbook on how to publicize what really makes you different to gain media and press exposure.
WHAT PEOPLE ARE SAYING:
"Before the Brand Story Mentorship Program, my brand was literally all over the place. This course offered a comprehensive dive into how to create an entire story for your brand that helps attract more customers and more importantly, give them a desire to continue to invest in your business over and over again. Now I have so much more clarity around how to speak to and engage my customers. I'm looking forward to sharing my new story and seeing the results that come from it!"
Leslie Green, Founder & CEO, Golden Life Ventures
"Before taking this program, I knew what I wanted to say, I just didn’t know how to say it and how to connect the dots. This program challenged you to dig deep and really think about those important aspects of your brand. Overall each week build upon the other to the grand finale. My biggest highlight were the visual brand identity portion, the week 6 pulling out all together portion, the bonus section and last but not least the one on one session. All invaluable pieces to completing the puzzle."
Antoinette Steele-Davis Interior Designer, Founder of Sup & Dine
Hey, I’m Amber!
I’m a brand storyteller who helps businesses like yours tap into the power of story to set themselves apart from the rest.
I’ve been molding authentic brand stories for big box brands, startups, and entrepreneurs for over 10 years. I’ve worked with some of the biggest companies in the world, including Volkswagen, CVS, and The United States Olympic Committee. At Punkyflair, I’ve had the great fortune of helping early stage ventures and startups like Heat Free Hair, BLK+GRN, Camille Rose, and Shea Radiance understand their audience, communicate their vision, and sell with story.
My Storycraft™ framework has helped my clients win valuable wholesale contracts with retailers like Target, Walmart and Sally’s Beauty, gain media coverage in publications like Essence, Inc., Elle, and Vogue, and most importantly, connect with the customers they’ve always wanted to reach.
I want to help you, too! Let’s build the most authentic and profitable brand story EVER! You ready?
WALK AWAY FROM MY SIGNATURE PROGRAM WITH YOUR HEAD HELD HIGH, YOUR BOLDEST RED LIP, AND THIS …
A clear understanding of your ideal customer.
You’ll know exactly who your customers are, what they want from you, and exactly how to meet them where they are today and tomorrow. The Storycraft™ framework gets your brand story and your future marketing on the right track by honing in on the perspectives, preferences and personalities of the very people you’ll ultimately persuade to buy from you.
A solid positioning strategy that sets your brand apart from the rest.
Have confidence in the fact that your new unique selling proposition is something that can’t be duplicated. Communicating “why you should buy” to your customers will now be rooted in something intangible that no one on the planet can mimic. Finally position your brand to attract your target customers before and better than your competitors.
Personalized brand messaging that connects and converts.
It’s no secret that customers like to be talked to in a certain way – from their friends, from their family members, and especially from the brands that are so desperately vying for their attention and their wallets. Your newly-tailored brand messaging will speak a language that resonates with your target customers, getting them to immediately buy into your brand and your products. Your website’s About page, your brand’s social media strategy, and your email newsletters will never be the same.
WHEN YOU ENROLL DURING THIS SPECIAL LIMITED-TIME PERIOD, YOU’LL ALSO GET:
*BONUS* Brand Story Activation Session!
2 ENROLLMENT OPTIONS:
1. “ALL ACCESS”
cohort 2: jan. 7 – feb. 15, 2019
Become a student of Storycraft™ and enjoy weekly live trainings, access to my private Facebook group, Q&A sessions, and course access to watch guest expert interviews on special topics ranging from brand story color expression to public relations and digital marketing. If you’re just starting off in your business and need a solid story foundation to build your brand and your marketing strategy on, this enrollment option is for you!
PAY MONTHLY
2 payments of
$275
PAY UP FRONT
One-time payment of
$497
2. “PRIVATE TUTOR”
cohort 2: jan. 7 – feb. 15, 2019
Get access to all of the above magic in my signature Brand Story Mentorship™ group program PLUS a private 60-minute one-on-one SOLO SESSION with me! I’ll analyze your business, the brand story work you’ve done so far and help you perfect your brand positioning and your messaging to accurately reflect your vision and what your customers need to hear to buy from you. We’ll also work to overcome your #1 marketing challenge through the Storycraft™ proven principles. If you’ve been in business for a few years and face the challenge of rebranding or repositioning your business in the marketplace, this enrollment option is for you!
PAY MONTHLY
2 payments of
$375
PAY UP FRONT
One-time payment of
$697
Registration Ends In:
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
ONE LAST THING:
IF YOU’VE EVER DREAMED OF FINALLY TAKING YOUR BUSINESS AND YOUR BRAND TO THE NEXT LEVEL, LET ME ASURE YOU OF SOMETHING …
listen up, this is real …
PEOPLE DON’T BUY PRODUCTS; THEY BUY STORIES.
Don’t waste any more of your time tweaking your products or your services or investing in that overly expensive designer to make your [insert whatever piece of collateral you’re obsessing over now] prettier. It won’t matter much. It won’t 10x your sales. It won’t make you stand out.
The only way to get your ideal customers to buy more of your products is to first get them to buy into your story.
IT’S WHAT REALLY MAKES YOU SOOOOO DIFFERENT!
Take the first step to craft yours by enrolling in Brand Story Mentorship TODAY! In the words of my 4-year-old who regularly channels SpiderMan when he’s on the verge of overcoming something major, …
let’s do this!
“ALL ACCESS” ENROLLMENT:
cohort 2: jan. 7 – feb. 15, 2019
PAY MONTHLY
2 easy payments of
$275
PAY UP FRONT
One-time payment of
$497
“PRIVATE TUTOR” ENROLLMENT:
cohort 2: jan. 7 – feb. 15, 2019
PAY MONTHLY
2 payments of
$375
PAY UP FRONT
One-time payment of
$697
Registration Ends In:
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)