Truth be told …
… I really, really LOVE this stuff.

-Amber Williams, Founder & Master Storyteller

Hi, I’m Amber! Welcome to Punkyflair.

It’s nice to finally meet you! I’m a wife, mommy to two, and founder of PunkyFlair! Here, I use story to help ambitious entrepreneurs build brands that will last forever. I set out to build my own legacy in 2015, three months after giving birth to my son, Carter. Since then, I’ve had the privilege of working with brands like Camille Rose Naturals, Heat Free Hair, LoveWrite and Shea Radiance.  Truth be told, it doesn’t actually feel like work – I really, really LOVE this stuff!

I fell in love with story at the age of 22 in New York City.

It was 2008 and Barack Obama was running for president. For the first time in my life, I cared about politics. I studied the theories of both parties and made an educated self-identification of which “side” I was on.

Almost obsessively, I watched Obama’s campaign speeches. I paid attention to how he introduced himself, how he communicated his plans for our country, how he answered questions, and – most importantly – how he connected to people. I observed something very simple yet quite enthralling: he rarely mentioned himself.  Instead, he told stories. And I don’t mean the generic kind about the farmer in middle America who felt forgotten.

I mean he told the story of EVERYONE by finding the common thread in our lives and wrapping them up into a narrative called “Hope” and “Change.”  What fascinated me the most was that he did it without making himself the star character in that shared story. We came to believe that we, American citizens, were the true heroes of our day. We were the ones who would bring about the change that we all hoped for, regardless of the individual paths we were on.

On November 15, 2008, our story won. That night, with smudged mascara, six-inch heels and not enough clothes on, I celebrated in New York City.  I cried, laughed, cheered, and screamed along with the rest of every generation in Times Square. It was glorious and unforgettable.

The next morning, I concluded one very poignant and indisputable fact: Story elected the leader of the free world.

And if story was that powerful, I wanted to be a storyteller.

Because if it could make a man President and compel the kind of emotion that I felt, certainly it could be used in marketing to sell a few products. 

Today, I craft brand stories that sell.

I use the best of my brain to connect young brands to the customers they want to reach through story. I believe that story is the single most important business asset for one simple reason: it can’t be duplicated. Through my experience in working with major brands like Armani Exchange, CVS, The United States Olympic Committee, and Feeding America, I know that story is also the key to building a brand that will withstand the test of time and last forever. That’s what I’m really here for – to help entrepreneurs like you do exactly that. Click the button below to schedule a 15-minute discovery call with me or to book a one-hour “BRANDSTORM”.  I can’t wait to connect with you!